Zero-Click Searches ka matlab kya hai?
Jab koi user Google par kuch search karta hai aur answer seedha hi Google ke page (SERP) par mil jata hai, bina kisi website pe click kiye, usse kehte hain Zero-Click Search.
Example:
Agar aap search karo –
"India ka PM kaun hai?"
To Google aapko direct upar hi answer de dega – Narendra Modi, bina kisi site pe click kiye.
Also available in:
📈 Ye kaise badh raha hai?
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Mobile Users zyada ho gaye hain, log jaldi answer chahte hain.
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AI Overviews aur Featured Snippets, People Also Ask, Knowledge Panels jaise features aagaye hain jo bina click ke hi jawab de dete hain.
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Iss wajah se 50% se bhi zyada searches me log kisi site pe click hi nahi karte.
🤔 Kya SEO aur Website ke liye ye achha hai ya bura?
📉 Nuksan:
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Traffic kam ho jata hai website pe, kyunki log click hi nahi karte.
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Bounce rate ya session time par impact padta hai.
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Especially agar aapka goal clicks lana hai (e.g. blog, product page), to dikkat ho sakti hai.
✅ Fayda (Kuch situations me):
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Agar aapka content Featured Snippet ya People Also Ask me dikh raha hai, to branding aur trust badhta hai.
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Users aapke brand ka naam bar-bar dekhte hain, to unki memory me reh jata hai.
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Voice search ke liye bhi aapka data use hota hai.
🔧 SEO Strategy kaise badle?
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Short Answers dijiye – Taaki aapka content featured snippet ban sake.
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Long-tail Keywords use kijiye – Jisse user click karne ke liye majboor ho jaye.
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Engaging Meta Description likhiye – Jo click attract kare.
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Schema Markup lagaiye – Taaki Google ko clearly samajh aaye aapka content kya keh raha hai.
Agar aap chahen to main aapko ek blog-style content bhi likh ke de sakta hoon is topic par, jise aap LinkedIn ya apne blog me daal sakein. Bataiye agar chahiye toh.